Exact Match Domains, or EMDs, have had a pretty bad press over the last year or so. So much so that there was even an update to Google’s algorithm that appeared to be specifically designed to target their rankings. So why did EMDs get such a bad reputation and attract the ire of the big G, and is that reputation still valid today? We spoke to one of the leading SEO agencies in London, Grapefruit Marketing (www.TheGrapefruit.co.uk) to see what they thought about EMDs, and how the changing impressions of these types of sites of recent months has affected the various services they provide. (more…)
Whilst you need your domain name to represent your company or website you may also require a domain name for the purposes of Search Engine Optimisation (SEO), where having the right domain name serves as an essential first step to a solid ranking on Google, Bing and just about every other search engine.
If you’re looking into purchasing a domain name for your new or existing website then you may have been left disappointed. Many consumers can find themselves stuck at the domain name search checker, finding that name after name is taken. However, just because the domains are shown as unavailable doesn’t necessarily mean that they aren’t for sale. Digital agencies who build affordable WordPress websites for business, regularly help their clients get the domain they want, and we’ve come up with some useful ‘quick tips’ to help you through the process of getting the domain name that you’re after, even if it is showing as already registered and unavailable. (more…)
If you’re after a domain name that’s a fairly common word or phrase, the chances are that the mainstream top level domains are already gone,. But the new TLDs that are coming could open up a whole world of opportunity.
If you’d been reading this article a couple of years ago, we might have been discussing the merits of exact match domains (EMDs), particularly when it comes to search engine optimisation and getting your website to rank for a particular keyword or phrase. EMDs are so called because they are an exact match (or as near as you could get) to the keyword you wanted to rank for. It was thought that having the keyword you wanted to appear in the search results for, in the actual domain of the site whose pages you were trying to rank, was a great way to give these pages a bit of a boost up the rankings – and in a lot of cases this worked really well. So if you were a Denver dentist and wanted your potential clients to find you on the first page of Google, owning the domain www.denverdentist.com or www.dentistindenver.com could actually have given you a fairly significant advantage over your competition. But these days, agencies that pride themselves on offering professional SEO services know that things have changed. (more…)
What’s in a name? Well, when it comes to names for business websites, it could be everything. The domain you choose for your site, whether it’s just for a blog or for your business, is more than jut the ‘address’ people use to find it. It could be the first chance you have to make an impression on a potential reader or customer; or, if you’re thinking about search engine optimisation, it could even decide whether you rank towards the first page of the search results, or way back in the wastelands of page 14. Purchasing a domain name is a simple and inexpensive thing to do, but buying the right name for your website may take time and money if you really want to get it right. (more…)