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Another Look at EMDs

Site Admin

Exact Match Domains, or EMDs, have had a pretty bad press over the last year or so. So much so that there was even an update to Google’s algorithm that appeared to be specifically designed to target their rankings. So why did EMDs get such a bad reputation and attract the ire of the big G, and is that reputation still valid today? We spoke to one of the leading SEO agencies in London, Grapefruit Marketing ( to see what they thought about EMDs, and how the changing impressions of these types of sites of recent months has affected the various services they provide. (more…)